According to Wikipedia: full article - Graphic Design involves visual communication and problem-solving using typography, photography, and illustration. It falls under the broader category of visual communication and communication design. Graphic designers employ a combination of symbols, images, and text to convey ideas and messages effectively. They utilize typography, visual arts, and page layout techniques to create visually pleasing compositions. Graphic design finds applications in corporate design, editorial design, wayfinding, advertising, web design, communication design, product packaging, and signage.
Without proper Graphic Design implementation, a website can appear amateurish and confuse visitors. A well-designed website should be inviting, capturing the attention of visitors and encouraging them to explore the available content. If the graphic elements within a website fail to guide visitors smoothly and provide the desired information, subtle negatives may arise, even if visitors are not consciously aware of them. Consequently, users may lose interest, leave the site, and search for alternatives that meet their needs. This is especially crucial when presenting products or services to visitors, as the design must gracefully and subtly showcase the offerings while satisfying their informational requirements and facilitating engagement and conversion.
By prioritizing effective Graphic Design techniques, you can create a visually stunning and user-friendly website that captivates visitors, encourages exploration, and drives conversions.