Web design is a vital component of web development, focusing on the technical aspects of creating a website. It involves coding the design and graphic elements, encompassing various disciplines such as markup coding, CSS3, and ensuring HTML validation to adhere to the latest web standards.
A professional agency employs expert coding and HTML validation techniques. Unfortunately, many developers today prioritize visual appeal without giving due consideration to code validation, proper execution, and essential SEO considerations. We steer clear of WYSIWYG (What You See Is What You Get) website development programs, including WordPress, as they often introduce unnecessary and bloated code that slows down website loading times—an important factor that search engines like Google take into account for ranking. Furthermore, WordPress is not inherently search engine friendly, despite the availability of SEO plugins that often fall short in providing effective optimization.
According to Wikipedia, web design encompasses various skills and disciplines, including web graphic design, interface design, authoring standardized code, proprietary software usage, user experience design, and search engine optimization. While some designers may specialize in specific areas, many work in teams to cover different aspects of the design process. The term "web design" primarily refers to the front-end design of a website, including markup writing. It partially overlaps with web engineering within the broader scope of web development. Web designers should have an understanding of usability and, if their role involves markup creation, they should also stay updated with web accessibility guidelines.
By prioritizing SEO-friendly web design practices, you can ensure that your website not only offers an exceptional visual experience but also ranks well in search engine results, improving visibility and attracting more organic traffic.