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Content management is one of the most important items for a successful website, because without it, your website will not rank well, if at all. Google wants to return well written, relevant and authoritive information on the product and or services that you offer to search requests. If your website contains interesting, original and informative content, your site will rank much higher in the search engine result pages (SERPs). That is a proven fact.
What is also important that the content that you serve to your viewers is written specifically for your website and is not copied or scraped from another source or website. This appears very shady to Google and it actually is, as generally this is not your own content and it conflicts with the style of writing that Googles' AI can now easily detect. Today you have to contribute something useful to the Internet community to be noticed, indexed and ranked well by Google.